Are you getting ready to sell a lake home in Southwest Michigan? You’re in luck; a lot of people desire lakeside living. That means there is demand for these properties. However, demand doesn’t always translate to an easy sale. One tip to help the home sell is to host an open house. This post will cover open house tips for lakefront homes in Southwest Michigan.
Michigan Lakes Real Estate Market Watch
The median list price of homes in Cass County was $264,900 in February 2024. However, market trends are constantly changing. Contact the Michigan Lakes Real Estate Team for help buying and selling lakefront property in Southern Michigan.
Holding an Open House for Lakefront Homes in Michigan
Highlight the Lake Lifestyle
Southwest Michigan lakes offer a unique lifestyle. Emphasize this in your pre-open house marketing. Breathtaking water views are a given, but delve deeper. Mention the many ways people can enjoy the lake. Highlight things like fishing, kayaking, pontoon rides, and swimming.
Target the Right Audience
Lakefront homes tend to attract specific buyers. Are you targeting families seeking a summer retreat or retirees yearning for waterfront tranquility? Understanding your ideal buyer can help you target your marketing and develop the right experience.
Maximize Curb Appeal
First impressions matter. You want potential buyers to see the property in the best light from the moment they arrive. Mow the lawn and clean up the yard the day before the event. You could also trim bushes and trees. Going the extra mile to pressure wash the walkway, driveway, and home exterior can also help.
Embrace the Lake View
Open all curtains and blinds to showcase the breathtaking water view. It will also help to let more natural light in for a more inviting atmosphere. If there’s a deck or patio, ensure easy access for visitors to experience the lake firsthand.
Stage the Home
Home staging can go a long way toward making a property more attractive. Clean the home from top to bottom. Remove all your personal items and clear out the clutter. You might also want to consider rearranging furniture to make the home look more open and spacious.
Don’t Forget the Outdoors
Beyond curb appeal, you must also present the backyard in the best light. Stage the balcony, deck, or patio with comfortable seating. Make sure the outdoor area looks neat and clean for visitors.
Local Touches
Consider incorporating local artwork or photographs featuring the lake and its surroundings. This step can help potential buyers get a feel for the area.
Know Your Stuff
Be prepared to answer questions about the home and the lake. People might have questions about the home’s age or condition. They might ask how old the roof is or if you’ve recently replaced the furnace. When it comes to the lake, they might ask about its depth, water quality, and fishing regulations.
Follow Up
After the open house, thank visitors for their time and follow up with those who expressed interest.
Do you need to buy or sell a lake home in Southern Michigan? Click here to reach the Michigan Lakes Real Estate Team. We are local experts in the lakefront real estate market. Reach out now to learn more about our services.
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