Gone are the days when selling your home was limited to distributing flyers and posters or posting a sign. Online technology has revolutionized home sales. But how do you market your lake home online? Read on to learn about online marketing tactics that can help you sell your home.
Michigan Lakes Real Estate Market Watch
As of March 2024, the median sale price of homes in Calhoun County was $176,500. However, market trends are constantly changing. Contact the Michigan Lakes Real Estate Team for help buying and selling lakefront property in Southwest Michigan.
Market Your Lake Home Online With These Tips
Use Online Listings
Home sellers have many options for listing their properties online. These listing websites are also very effective since most homebuyers use the internet to start searching. Create an attractive listing with all the necessary details and photos.
Invest in High-Quality Photos
The photos you post online will be the first impression for many buyers. That means you should take the time to ensure you get high-quality images. You may even want to hire a professional photographer for the best results.
Create a Virtual Tour
Good pictures can do a lot to sell a home. However, a virtual tour can provide a more engaging experience to potential buyers. It could be as simple as a video walkthrough that covers all the rooms and outdoor spaces. There’s also the potential to create 3D or VR tours that buyers can access online.
Social Media Marketing
Social media is an excellent tool for marketing almost anything. You could start by posting about your home for sale on the platforms you use. Using paid ads could also increase your reach and allow you to target the right audience.
Drone Photography
Drone photography can be especially effective for selling a lake home. A drone can capture overhead shots of the home, including the lake and surrounding views.
These are just some ways to market your lake home online. However, online marketing is complex, and most sellers will only be able to handle the basics. That’s why you might need to hire a local real estate agent specializing in lake properties. They’ll know how to maximize the value of online marketing and deploy other tactics to sell your home.
Do you need to buy or sell a lake home in Southern Michigan? Click here to reach the Michigan Lakes Real Estate Team. We are local experts in the lakefront real estate market. Reach out now to learn more about our services.
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